Or how to make a purely fictional character into a symbol against distorted and harmful politics.
Ernesto ‘Che’ Guevara, starting in 1968, thanks to the famous photo taken by Alberto Korda and later graphically sublimated by Irish artist Jim Fitzpatrick, became the heroic symbol of revolution: a new David against the Goliaths who dominate the world
Over time, especially in the West, this image gradually turned into a pop icon, exploited as a merchandising object.
Pikachu, on the other hand, was born as a pop icon in 1996 and represents the most famous Pokémon of all time.
Today, it is back in the limelight thanks to the imagination of protesters who wore Pikachu costumes during protests in Washington D.C. against Musk and Trump's policies, or on the occasion of the arrest of the mayor of Istanbul, Turkey.
By sublimating and merging these two pop icons, PikaCHE was born: a tribute to all those who dream of a better future for themselves and others, without losing their smile and desire to dream.
